https://robgray.me rfg Thu, 01 Oct 2026 20:11:47 +0000 https://robgray.me en https://robgray.me/durex Thu, 30 Nov 2023 13:29:41 +0000 rfg https://robgray.me/durex Groans to Moans ︎ DUREX Sex doesn’t have an expiration date. Durex partnered with fitness influencer Joan MacDonald to challenge outdated attitudes toward sex and aging, helping older adults feel stronger, more confident, and comfortable in their bodies. Through fitness-forward social content and OOH advertising, the campaign encouraged a generation to get in touch with themselves—and their best sex lives. <img width="924" height="1230" width_o="924" height_o="1230" data-src="https://freight.cargo.site/t/original/i/9da0263febbc6f948fb42d071ccce57f8b67ebad9e71129fa9930a82424550fe/durex2.png" data-mid="198245810" border="0" src="https://freight.cargo.site/w/924/i/9da0263febbc6f948fb42d071ccce57f8b67ebad9e71129fa9930a82424550fe/durex2.png" /> <img width="940" height="1238" width_o="940" height_o="1238" data-src="https://freight.cargo.site/t/original/i/37140e17c34c601d6725957076d597dd5bf3a71078b94dd7158107a01994c26c/durex1.png" data-mid="198245809" border="0" src="https://freight.cargo.site/w/940/i/37140e17c34c601d6725957076d597dd5bf3a71078b94dd7158107a01994c26c/durex1.png" /> <img width="918" height="1856" width_o="918" height_o="1856" data-src="https://freight.cargo.site/t/original/i/6b225f467f9b426db2bf2ab01c9f5d46783e084c20b782b647ae5e5af7f492e2/Screenshot-2023-12-07-at-10.29.50.png" data-mid="198820446" border="0" src="https://freight.cargo.site/w/918/i/6b225f467f9b426db2bf2ab01c9f5d46783e084c20b782b647ae5e5af7f492e2/Screenshot-2023-12-07-at-10.29.50.png" /> <img width="978" height="1936" width_o="978" height_o="1936" data-src="https://freight.cargo.site/t/original/i/86e7371933b5fd66409575022810de50b4cf52c84759c0a0252a10b190c0251e/Screenshot-2023-12-07-at-10.31.28.png" data-mid="198820474" border="0" src="https://freight.cargo.site/w/978/i/86e7371933b5fd66409575022810de50b4cf52c84759c0a0252a10b190c0251e/Screenshot-2023-12-07-at-10.31.28.png" /> <img width="1880" height="1736" width_o="1880" height_o="1736" data-src="https://freight.cargo.site/t/original/i/23453645cd8e2b259ac4bcd46603342994428e2e1f7f4c756404bb90e4fd0395/greta.jpg" data-mid="198821640" border="0" src="https://freight.cargo.site/w/1000/i/23453645cd8e2b259ac4bcd46603342994428e2e1f7f4c756404bb90e4fd0395/greta.jpg" /> <img width="1670" height="1071" width_o="1670" height_o="1071" data-src="https://freight.cargo.site/t/original/i/ae078f0025db42b93a837c63bd4d8fce1769d7536a28f63150297b91c7debd48/marge.jpg" data-mid="198821641" border="0" src="https://freight.cargo.site/w/1000/i/ae078f0025db42b93a837c63bd4d8fce1769d7536a28f63150297b91c7debd48/marge.jpg" /> https://robgray.me/NLA Fri, 18 Aug 2023 12:13:08 +0000 rfg https://robgray.me/NLA The Driving Game ︎ National Limousine Association Agency: MultiVu Starring Pamela Anderson, this live-action commercial spoofed the classic dating game to highlight the difference between rideshare and professional chauffeured transportation. Pitting a Lyft driver and an Uber driver against a certified NLA limousine driver, the campaign delivered its message with a dose of humour: “Don’t let a bad ride turn into a bad date.” https://robgray.me/ombre-tldr Tue, 05 May 2026 16:45:00 +0000 rfg https://robgray.me/ombre-tldr Too Long; Didn’t Read ︎ Ombré Men Agency: Founders Ombré Men wanted to distance itself from the excesses of looksmaxxing and toxic self-care culture, offering a more straightforward approach to men’s grooming. Our “TL;DR” campaign turned the brand’s lengthy product descriptions into graphic executions, pairing the original copy with large, simple “Too Long; Didn’t Read” explanations that cut through the noise with clarity and wit. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/354441ede3bd87268cc2acfbd3e34a26bb28604dd4d2a729ed4697c14d42946a/ombre_ooh.jpg" data-mid="248042784" border="0" src="https://freight.cargo.site/w/1000/i/354441ede3bd87268cc2acfbd3e34a26bb28604dd4d2a729ed4697c14d42946a/ombre_ooh.jpg" /> <img width="2048" height="528" width_o="2048" height_o="528" data-src="https://freight.cargo.site/t/original/i/c619e37abc5f44b2c99e76fc6590389864250086545c296e06a476d921bf1bb2/ombre_banner.jpg" data-mid="248042783" border="0" src="https://freight.cargo.site/w/1000/i/c619e37abc5f44b2c99e76fc6590389864250086545c296e06a476d921bf1bb2/ombre_banner.jpg" /> <img width="596" height="674" width_o="596" height_o="674" data-src="https://freight.cargo.site/t/original/i/756e8007cac1b64de49d654abb0ba48b2f53350d2a29693835eea1893fe8da3d/ombre_social1.jpg" data-mid="248042785" border="0" src="https://freight.cargo.site/w/596/i/756e8007cac1b64de49d654abb0ba48b2f53350d2a29693835eea1893fe8da3d/ombre_social1.jpg" /> <img width="598" height="676" width_o="598" height_o="676" data-src="https://freight.cargo.site/t/original/i/dd52709de46992be6be1c2b94fc9c87724d3754596219f5056c02648b97a063d/ombre_social2.jpg" data-mid="248042787" border="0" src="https://freight.cargo.site/w/598/i/dd52709de46992be6be1c2b94fc9c87724d3754596219f5056c02648b97a063d/ombre_social2.jpg" /> https://robgray.me/animation Tue, 18 Aug 2026 18:32:59 +0000 rfg https://robgray.me/animation Animations ︎ Clients: Jive Software &amp; Ruckus Wireless Agency: MultiVu A selection of animation projects showcasing my work across scripting and production. Each piece called for a distinct creative approach, translating its core idea into an engaging animation from initial concept through to final delivery.&nbsp; https://robgray.me/tequila Thu, 01 Oct 2026 20:11:47 +0000 rfg https://robgray.me/tequila Sip la Vida ︎ Casa Azul Agency: Founders Casa Azul sought to position its hard seltzer as a premium yet approachable alternative to its flagship tequila, appealing to casual experience-seekers rather than the hard-partying crowd. Built around the tagline “Sip La Vida,” the campaign celebrated a more relaxed, quality-driven approach to drinking, inviting consumers to savour the moment and embrace life’s simple pleasures. <img width="3152" height="1770" width_o="3152" height_o="1770" data-src="https://freight.cargo.site/t/original/i/4799a58ff0717dad5e27d43a0ecd9d8587998d5bcc5fbe3cb577d50d910d70c0/Screenshot-2026-10-11-at-11.45.01.png" data-mid="253146855" border="0" src="https://freight.cargo.site/w/1000/i/4799a58ff0717dad5e27d43a0ecd9d8587998d5bcc5fbe3cb577d50d910d70c0/Screenshot-2026-10-11-at-11.45.01.png" /> <img width="3268" height="1836" width_o="3268" height_o="1836" data-src="https://freight.cargo.site/t/original/i/8bb25234a5ccf4d497bf818fca1855d468db5eee506dc849d9ca423f715a85d2/Screenshot-2026-10-11-at-11.34.27.png" data-mid="253146727" border="0" src="https://freight.cargo.site/w/1000/i/8bb25234a5ccf4d497bf818fca1855d468db5eee506dc849d9ca423f715a85d2/Screenshot-2026-10-11-at-11.34.27.png" /> <img width="2320" height="1222" width_o="2320" height_o="1222" data-src="https://freight.cargo.site/t/original/i/87b3587453548a2982bdecc506a036fa7877c96285e7bfc3285ac3180e85e887/Screenshot-2026-09-17-at-10.29.04.png" data-mid="253112776" border="0" src="https://freight.cargo.site/w/1000/i/87b3587453548a2982bdecc506a036fa7877c96285e7bfc3285ac3180e85e887/Screenshot-2026-09-17-at-10.29.04.png" /> <img width="2352" height="1246" width_o="2352" height_o="1246" data-src="https://freight.cargo.site/t/original/i/5244e6afad92e840170a531ca7a0c6f8254107c5e22b8b2a80d3c2a08af04e5c/Screenshot-2026-09-17-at-10.29.20.png" data-mid="253112777" border="0" src="https://freight.cargo.site/w/1000/i/5244e6afad92e840170a531ca7a0c6f8254107c5e22b8b2a80d3c2a08af04e5c/Screenshot-2026-09-17-at-10.29.20.png" /> https://robgray.me/mlm Thu, 17 Sep 2026 13:56:18 +0000 rfg https://robgray.me/mlm “Automatic” Writing ︎ + Anonymous: Million Masks In the bad old days before so-called AI, those of us interested in automatic computer writing made our own models. Unlike LLMs, Micro Language Models are built from a corpus selected by the user. They create new phrases that could theoretically exist within the text of the corpus, but happen not to. I then select fragments I like and look for coincidences and may do quite a lot of editing or none at all apart from line breaks.&nbsp; For example, the second poem below was composed from a corpus of a speech by Antonio Gramsci, Cotton Mather’s journals, and an electrical engineering textbook. <img width="612" height="366" width_o="612" height_o="366" data-src="https://freight.cargo.site/t/original/i/cadb72cbdfda390205e5aa03626ec700fffcce37bd4544beb8d7694cce7859f9/mlm_poems1.jpg" data-mid="252915897" border="0" src="https://freight.cargo.site/w/612/i/cadb72cbdfda390205e5aa03626ec700fffcce37bd4544beb8d7694cce7859f9/mlm_poems1.jpg" /><img width="612" height="366" width_o="612" height_o="366" data-src="https://freight.cargo.site/t/original/i/7116270fb1e5c5bb5c32ca74871e0129ba4c77197c122d6a665fcdfad0ca6f5b/mlm_poems2.jpg" data-mid="252915898" border="0" src="https://freight.cargo.site/w/612/i/7116270fb1e5c5bb5c32ca74871e0129ba4c77197c122d6a665fcdfad0ca6f5b/mlm_poems2.jpg" />I used this process to make a self-revealing text piece for the photography book Anonymous: Million Masks. <img width="1014" height="1000" width_o="1014" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2ed676928e0e6f2df8e17b46d8692a942c138618c5a9efff2fe79f881cc596e1/Anonymous-1-1014x1000.jpg" data-mid="252919650" border="0" src="https://freight.cargo.site/w/1000/i/2ed676928e0e6f2df8e17b46d8692a942c138618c5a9efff2fe79f881cc596e1/Anonymous-1-1014x1000.jpg" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/9f1285453039150c920090c24f3b8a4644c17dd2f75b84b08a3f2e3e4f90ba4c/IMG_1649.JPG" data-mid="252799931" border="0" src="https://freight.cargo.site/w/1000/i/9f1285453039150c920090c24f3b8a4644c17dd2f75b84b08a3f2e3e4f90ba4c/IMG_1649.JPG" /> <img width="5711" height="4283" width_o="5711" height_o="4283" data-src="https://freight.cargo.site/t/original/i/b6659a9e31d8edb528aca2aeac836fdab4dd4ec845850de898bc8589accf1a96/IMG_1654.jpg" data-mid="252799936" border="0" src="https://freight.cargo.site/w/1000/i/b6659a9e31d8edb528aca2aeac836fdab4dd4ec845850de898bc8589accf1a96/IMG_1654.jpg" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/03663e9bba3d8527c7e6c143a5d6dc384a33f76d859116f99fb9547c4828b1ac/IMG_1652.JPG" data-mid="252799934" border="0" src="https://freight.cargo.site/w/1000/i/03663e9bba3d8527c7e6c143a5d6dc384a33f76d859116f99fb9547c4828b1ac/IMG_1652.JPG" /> <img width="5711" height="4283" width_o="5711" height_o="4283" data-src="https://freight.cargo.site/t/original/i/0f1929360a70d45bc5731c60c31ab3d1c813e7f745d7c3c81b5746ee181790b6/IMG_1656.jpg" data-mid="252799938" border="0" src="https://freight.cargo.site/w/1000/i/0f1929360a70d45bc5731c60c31ab3d1c813e7f745d7c3c81b5746ee181790b6/IMG_1656.jpg" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/9f1285453039150c920090c24f3b8a4644c17dd2f75b84b08a3f2e3e4f90ba4c/IMG_1649.JPG" data-mid="252799931" border="0" src="https://freight.cargo.site/w/1000/i/9f1285453039150c920090c24f3b8a4644c17dd2f75b84b08a3f2e3e4f90ba4c/IMG_1649.JPG" /> <img width="842" height="961" width_o="842" height_o="961" data-src="https://freight.cargo.site/t/original/i/f4ac0f7ecf09c36e19dc99d2a3bb88bd5269c4f6ceb8008fddf3fa4c9d7dd818/mlm_poems3.jpg" data-mid="252915813" border="0" src="https://freight.cargo.site/w/842/i/f4ac0f7ecf09c36e19dc99d2a3bb88bd5269c4f6ceb8008fddf3fa4c9d7dd818/mlm_poems3.jpg" /> https://robgray.me/Main-page Fri, 18 Aug 2023 12:13:08 +0000 rfg https://robgray.me/Main-page rob gray copy &amp; script INFORMATION EMAIL ME @ rfgray3@gmail.com a peach a day keeps old age at bay /&nbsp;a peach a day keeps old age at bay /&nbsp; think before you app → hailing game →&nbsp; squint and you’ll miss it ~&nbsp;squint and you’ll miss it ~&nbsp; irreal ≠ surreal ≠&nbsp;irreal ≠ surreal ≠&nbsp; cómo mi ritmo no hay dos&nbsp;∅&nbsp;cómo mi ritmo no hay dos ∅&nbsp; all-purpose machines ∴ all-purpose machines ∴&nbsp; © 2026 / rob gray https://robgray.me/Information Fri, 18 Aug 2023 12:13:09 +0000 rfg https://robgray.me/Information who am i? ︎ brain in jar seeks: -body -will think for ink coffeewriter &amp; scriptator. lover of spoken eye rhymes. obscurantist luddite subjugates machines to ill-conceived will. 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